Tag Archive: sync-to-TV

Aug 04

Sync-to-TV apps increase viewer loyalty

Tweet TV advertisers need not worry about the rise of dual-screen viewing, according to US research. Far from distracting viewers away from the programmes they are watching, sync-to-TV apps actually increase engagement with them. Read more: Sync-to-TV apps increase viewer loyalty | News | Rapid TV News http://www.rapidtvnews.com/index.php/2011080314092/juan-pablo-conti.html#ixzz1U1co5dzS