The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy has visited Rockhampton to celebrate the Digital Switchover across the regional Queensland switchover region. “This is a great day for households across regional Queensland which will now enjoy the full suite of digital TV channels thanks to the Gillard Government’s Digital Switchover program,” …
Tag Archive: Digital
Dec
09
Research Outlines Dramatic Shift in Traditional TV Viewing Experience
Consumer hunger for social media connectivity and demand for “anytime, anywhere” entertainment is driving the most dramatic industry convergence in the past 20 years and radically shifting the traditional TV viewing experience, according to a global study released today by Motorola Mobility, Inc. (NYSE: MMI). Key trends from the 2011 Motorola Mobility Media Engagement Barometer …
Nov
24
Pay-TV strategies ‘must reflect evolving market’
Changes in market conditions and consumer behaviour are forcing dramatic shifts and an uncertain future for the pay-TV industry, according to Ovum. In a new report*, the independent telecoms analyst firm states that new technologies and players offering alternative ways to view video are undermining the established order of pay-TV operations. The study also indicates …
Nov
18
Pepsi Changes View Of TV Advertising
The 30-second TV spot is far from dead — but the time has come to stop thinking about TV ads as stand-alone messages. Rather, they should be seen — and utilized — more like “trailers” for “deeper branded digital experiences.” At least that’s the view of Shiv Singh, the global head of digital for PepsiCo …
Nov
17
Digitize quickly, NCC tells cable TV operators
National Communications Commission (NCC) spokesperson Chen Jeng-chang yesterday called on cable TV operators to move quickly to provide digital services, adding that it was the only way for them to stand out amid mounting competition from terrestrial TV services and Chunghwa Telecom’s multimedia on demand (MOD). “It would be to their advantage to take that …
Nov
16
500-channel digital cable TV to take off in Q2 next year
The new digital cable TV network, known as Asian Broadcasting Network or ABN which is set to take off by the second quarter of 2012, promises to offer a new viewing experience to Malaysians and will have over 500 channels, including football. At the point of launch, ABN expects to offer over 100 channels comprising …
Nov
10
Ericsson Joins Online Copyright Debate
Global telecommunications company, Ericsson, says the root cause of online copyright infringement is the inadequate availability of lawful, timely, affordable, competitively priced and wide-ranging choice of digital content offerings. Describing this problem as “fundamentally a market supply failure”, Ericsson has called for more online content and a balanced approach to copyright enforcement in a research …
