Children are still being exposed to too much junk food advertising despite voluntary regulations adopted by the food industry, a CSIRO study has found. The voluntary guidelines were introduced in 2009 to limit the number of television advertisements aimed at children. A study to investigate their impact was commissioned by the South Australian Government. Click …
Tag Archive: Advertising
Nov
10
ASCI collaborates with regulatory authorities to strengthen self-regulation of ad content
As part of its collaborative effort with the government and civil society, ASCI will organise a conference in New Delhi on November 17; participants will include regulators, legislators, activists and members from the advertising industry. The Advertising Standards Council of India (ASCI) is currently seeking consultation and collaboration from the Ministry of Information & Broadcasting …
Aug
22
Indian TV advertising sees good growth
Television advertising in India saw a growth of 18 percent in the first six months of this year compared to the same period in 2010, The Economic Timesreports. The newspaper quoted media market research firm Adex India as saying food and beverage, personal care and services were the top three contributors to TV advertising. Click …
Aug
12
Cable Nets Deliver $2B For News Corp.
U.S. cable networks were a big driver for News Corp.’s strong fiscal fourth-quarter 2011. A significant factor was that advertising revenues for cable networks surged 23% during the period, especially for the top-five prime-time network, FX. All this pushed revenues for the entire cable unit to $2.2 billion from $1.9 billion in the fourth quarter …
Aug
08
TrueVisions expands HD
The pay-television operator TrueVisions expects its 11 high-definition (HD) channels to be a key driver in adding new subscribers next year, with some existing clients upgrading their packages to premium ones. The company yesterday introduced eight new HD channels, bringing its total HD selection to 11. Its HD channels offer a wide range of information, …
Aug
01
Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by Strata, signals a reversal from the first quarter of the year, when a …
Aug
01
Australian pay-TV revenues rise
Australian subscription TV’s advertising revenue has increased by 7 percent in the first half of 2011, ChannelNewsreports. A report compiled by Ernst & Young reveals net ad revenue of over A$180 million (US$198 million) from 1 January to 30 June. Click here for complete story.
