Tag Archive: ad

Oct 13

China bans sex-related ads on radio, TV

Tweet China’s top broadcasting watchdog on Wednesday ordered a ban on sex-related advertisements on the country’s radio and TV. In a circular issued Wednesday, the State Administration of Radio, Film and Television (SARFT) demanded greater self-discipline from radio and TV stations in handling commercials. Click here for complete story.

May 06

Ad spend shifts from TV and display to online video

Tweet New research from online video advertising services provider BrightRoll is claiming that TV ad budgets are increasingly shifting towards online video. Designed to highlight agency spending for 2011, BrightRoll’s third annual Online Video Advertising Report shows that planned spending on online video is growing faster than all other online categories, with dollars being re-allocated …

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Apr 28

STAR increases ad rates by 20%

Tweet Advertisers may have to brace for an across-the-board rate increase in television advertising, as major TV broadcasters like Zee and Colors are looking to raise ad rates by 10-20 per cent. This decision was taken due to the increased investment in technology and growth in satellite TV audiences, adding to production and distribution costs. …

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Mar 23

DirecTV to Insert Ads Into DVRs

Tweet COSTA MESA, Calif. — NDS, the leading provider of technology solutions for digital pay-TV, today announced that it is working with DIRECTV, America’s number one satellite television provider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced …

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Jan 10

Rapid growth for Indian mobile ad market

Tweet InMobi, the world’s largest independent mobile ad network, has said that the Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising.“This healthy ecosystem along with 3G network infrastructure …

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