Celestial Pictures, which owns the Shaw Brothers Film Library, is partnering with Hollywood independent studio Lionsgate, producer of the hit TV series Mad Men, and a United States private equity firm to tap Asia’s booming entertainment market.
Celestial Tiger Entertainment (CTE), the three companies’ joint venture firm, will mainly operate pay television channels and will be based in Hong Kong. Consumers will be able to subscribe to its six channels through Now TV and Hong Kong Broadband.
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