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Nov 25

Ovum: Pay-TV strategies must reflect evolving market landscape

KUALA LUMPUR (Nov 24): Changes in market conditions and consumer behaviour are forcing dramatic shifts and an uncertain future for the pay-TV industry, according to Australia-based Ovum.

In a report entitled “How do operators keep consumers paying for TV” released on Thursday, Ovum said that new technologies and players offering alternative ways to view video are undermining the established order of pay-TV operations.

The study also indicated that pay-TV subscriber growth was slowing in several markets, with free-to-air digital TV and web-based offerings luring consumers away from traditional pay-TV services.

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