California-based mobile video service provider Vuclip today launched India’s first independent mobile movie portal — Starlight Cinema. This would offer users the option of watching shortened feature films, movie clips, songs, reviews and trailers. Movies can be downloaded on low-end feature phones as well, without the need to download any application.
Offering 9,000 movie clips in 13 Indian languages, including Hindi, Bengali, Marathi, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam, the launch comes at a time when brand strategists are trying to find new and compelling advertising alternatives in the wake of the Telecom Regulatory Authority of India issuing strict guidelines on SMS-based marketing, a release said.
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