The new digital cable TV network, known as Asian Broadcasting Network or ABN which is set to take off by the second quarter of 2012, promises to offer a new viewing experience to Malaysians and will have over 500 channels, including football.
At the point of launch, ABN expects to offer over 100 channels comprising a variety of content including free-to-air channels and video-on-demand.
“We are targeting 15% market share in the first year and 40% in five years. We are also targeting 500,000 users in the first year of operations and three million in five years’ time,” said Asian Broadcasting Network (M) Sdn Bhd (formerly known as Nilamas Corp Sdn Bhd) chairman Tan Sri Mohd Anwar Mohd Nor.
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