For the first time in Singapore, a subscription radio station will be available on a subscription TV platform. On 15 November, RediGold – Rediffusion’s top radio station – will be launched on StarHub TV Channel 890, in a tie-up by StarHub and Rediffusion to enhance their reach to the increasing senior population in Singapore.
RediGold is a knowledge-based cultural radio station dedicated to bringing seniors quality infotainment in Mandarin, Hokkien, Teochew, Cantonese and Hakka for 18 hours daily, from 6am to 12am. Since the 1940s, RediGold has touched the lives of many Singaporeans with the classic stories as told by legendary storyteller Lei Dai Sor, Ng Chia Keng and Ong Toh. A considerable group of Singapore consumers will be able to reminisce with nostalgic songs of yesteryear. In addition to the iconic radio dramas and one-man story narrations, RediGold also offers ‘live’ talkshows, news and weather updates.
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