Nov 11

Study: Consumers Don’t Want Brands to Bother Them in Social Networks

Are you a social media marketer that has set up a Facebook page to get all your consumers to be ‘friends’ with you? If so, you may want to know that a recent study revealed 57 percent of people in developed markets globally do not want to engage with brands via social media.

The study conducted by WPP group’s TNS showed that South Koreans are the least receptive to engage with brands on social media at 66 percent, followed by Australians at 58 percent.

Compared to its counterparts, Hong Kong (42 percent) and Singapore (43 percent) ranked the lowest in Asia Pacific that had no interest in brands on social networks.

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