Daily Archive: October 20, 2011

Oct 20

Australian content yes, but not so hot on drama

Tweet Australians support the need for local content on TV, especially in news, current affairs and Reality TV, but international dramas with higher production values appeal to them more than local dramas according to a report by the industry watchdog. The Australian Communications and Media Authority has found Australian television, as a whole, struggled to …

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Oct 20

Tablet, smartphone users ignore TV ads

Tweet People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and …

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Oct 20

Creative America ramps up anti-piracy campaign

Tweet The US creative community is coming together in a national effort to protect jobs and American creativity by fighting back against the online theft of TV shows and movies. Creative America, a grassroots coalition formed by labour unions, guilds, studios and networks, has unveiled a nationwide campaign to unite the more than two million …

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