Oct 19

42m homes tune in to connected TV

More than 42 million homes across the US and Europe are using the Internet to watch television shows and movies on the TV screen, according to research from Strategy Analytics’ Connected Home Devices (CHD) service. The report – Multiscreen Connected TV: Assessing Device Usage and Ownership – bases its findings on a survey of 4,800 respondents.

Strategy Analytics found that Connected TV usage is twice as popular in the US as in Europe: 20 per cent of US respondents have watched Internet content on their TV screens in the past month, compared to only 10 per cent of Europeans.

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