Daily Archive: October 7, 2011

Oct 07

OTT Video Could Hit 9M By 2016

Tweet Media agency MagnaGlobal says over-the-top video services — many of which can be obtained for little or no cost — could grow to just under 10% of all U.S. homes in five years. By 2016, MagnaGlobal estimates there will be 9 million homes that have video services from so-called over-the-top TV companies — those …

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Oct 07

Disney’s Sweeney: Digital technology has unleashed the power of television

Tweet Rather than disrupt television, digital technology has transformed it, according to Anne Sweeney, Co-Chair, Disney Media Networks and President, Disney-ABC Television Group. Delivering the MIPCOM Personality of the Year Keynote Address, Sweeney said that Disney would continue to be a content creator and technology innovator, and recognised that the broadcast industry was now doing …

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Oct 07

Fox: Social networks most effective for marketing

Tweet Social networks have become more effective marketing tools than traditional media, says Fox Broadcasting’s VP of entertainment Kevin Reilly. Speaking at the MIPCOM Reilly said using social networks to generate buzz ahead of show premieres has helped harness new audiences. “Many of our promotional messages, and at times even the shows themselves, weren’t penetrating, …

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Oct 07

MSOs Deployed Only 3,000 Net New Standalone CableCards In Last Three Months

Tweet The 10 biggest U.S. cable operators put a scant 3,000 net new standalone CableCards into service for customers with TiVo DVRs and other cable-ready devices in the last three months, according to the National Cable & Telecommunications Association, as customers turned in nearly as many CableCard devices as were requested. At this point, the …

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Oct 07

The Fox News Revolution

Tweet Fox had set such a high bar, in fact, that ABC, which was also toying with the idea of a 24-hour news network, backed out. Fox’s official launch came in October 1996. A year later, according to Carry, the network had 40 percent of the cable operators in the country lined up to air …

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