Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc. (NYSE: VIA and VIA.B) and Network18, one of India’s leading entertainment conglomerates, today announced the launch of its flagship channel, COLORS in Hong Kong. Audiences will soon get to watch COLORS as Viacom18 collaborates with Hong Kong’s NOW TV platform to bring India’s favourite Hindi Entertainment Channel to their homes. NOW TV that is a part of the PCCW group is Hong Kong’s leading pay-TV operator and one of the world’s largest commercial deployments of IPTV. The service provider carries more than 190 HD and SD channels of local, Asian and international programming, a bulk of them being brought to Hong Kong viewers exclusively. COLORS will be available as a-la-carte channel and offered to subscribers in the foreign language line-up for a monthly subscription of HK$78. The channel can viewed on Channel 780 on Now TV.
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