Cable TV for 70 bucks a month is just too much for a lot of consumers, according to Peter Stern, EVP and chief strategy officer at Time Warner Cable.
Stern, speaking on a panel Wednesday at a luncheon hosted by Women in Cable Telecommunications’ New York chapter, said programming costs continue to rise faster than the growth of the U.S. gross domestic product. That would be true even if the economy weren’t stuck in neutral, he added.
“When you have $70 for cable, or $7 for Netflix or zero dollars for whatever you can find for free on the Internet — the gulf is too wide,” Stern said. “We need to move away from monolithic packages…. We’re going to have to have more choices.”
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