Sep 08

Anti-piracy initiative from Pakistan

The Pakistan Electronic Media Regulatory Authority (PEMRA) and the country’s Intellectual Property Rights Organisation (IPO) have revealed a joint initiative against the menace of piracy in the electronic media.

According to PEMRA, the unhindered influx of pirated content on broadcast media and cable TV in Pakistan is not only posing a serious regulatory challenge but also causing a huge loss to the national exchequer besides promoting piracy.

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