Aug 31

DISH serves taste of the East with 5 ZEE channels

In a deal marking the largest launch of channels by any South Asian broadcaster in the US, South Asian entertainment provider ZEE TV has launched five new channels exclusively on the DISH Network.

The South Asian market is regarded as the fastest-growing ethnic segment in the US, and ZEE TV will cater to a wider segment of the South Asian audience with its five new channels, expanding the media company’s reach on DISH Network to nine channels in total.