Daily Archive: August 24, 2011

Aug 24

Comscore starts reporting on YouTube channels

Tweet Comscore has started to research viewership on YouTube channels. During the month of July the top rated YouTube channel was Vevo@YouTube with 59,709,000 unique viewers who watched 844,053,000 videos with an average viewing time of 65.8 minutes per viewer. Runner-up of the YouTube channels was Warner Music@YouTube with 31,251,000 unique viewers, who watched 197,090,000 …

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Aug 24

Millennials: Big On Cause-Marketing, Not On TV

Tweet It seems that youth-oriented cause-marketing campaigns are hitting their mark. Millennials (a/k/a Gen Y) are more aware than Americans of other generations of campaigns such as Dove’s Campaign for Real Beauty (33% versus 21%) or Gap RED (26% versus 9%), according to a new study of this cohort from the Barkley marketing agency, Service …

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Aug 24

Thailand finally gets 3G

Tweet A long wait for widely available 3G in Thailand is finally over, but further complications look likely down the line. When many countries are rolling out 4G cellular services, smartphone users in Bangkok are just happy to have caught up. “Compared to other countries, our technology hasn’t been fully developed. There are a lot …

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Aug 24

Study: Premium VOD to Drive Equipment Business to $591 Million by 2016

Tweet With pay-TV operators preparing to offer premium VOD to subscribers, offering movies months before DVD, the availability of the new service should result in a 20% growth in the worldwide market for VOD equipment, according to a new report. The data from ABI Research predicts the VOD equipment market will grow from $493 million …

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Aug 24

ZyXEL’s High Performance Set-Top-Box Helps Service Providers to Explore More Business and Opportunities

Tweet ZyXEL Communications, a world-class networking company that provides innovative and reliable Internet solutions for customers ranging from telecommunications service providers, medium-sized businesses to home users, introduces today a high performance set-top-box device with advanced video service capabilities. Ideally suited for telecommunications and service providers in developing more IP video services for their subscribers, both …

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