Aug 17

Older users bored of social networks

Social networks must seek out new customers and innovate applications to maintain their meteoric growth rates, as fresh evidence of technology fatigue emerges.

A Gartner survey of 6,295 consumers in 11 global markets reveals that 24% are using their favorite social media site less than when they first signed up. While that trend is more prevalent among older users, the research firm found that 31% of young, mobile-savvy, consumers are also getting bored with their social network, suggesting that early adopter’s interest in the sites is waning.

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