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Jun 22

Indian cable and satellite TV reach rises by 17.9%

Latest IRS media figures show a 17% compound annual growth rate (CAGR) in the spread of cable and satellite TV across India, while internet growth has risen by an even greater 32.5% – albeit from a low penetration base line.

The figures, for the first quarter of 2011, show the total reach of cable and satellite TV is now 416.51 million, up from 403.51 million registered in the fourth quarter of 2010, and just under 383.61 million homes a year ago.

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