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Jun 17

Time Lends Cover for Advertising

Time recently published a mock-cover , which declares “World Stands on the Brink” and is being shown in GameStop stores across the country and across the world .The cover image depicts an apocalyptic Wall Street, buildings charred and half blown out. The landmark American flag in front of the New York Stock Exchange is pock-marked from a bomb blast.But the issue is actually a promotion from Activision, the maker of the video game Call of Duty. Time allowed Activision to use its signature red-bordered cover and nameplate in a mock poster for the latest version of the game. It is the first time an authorized Time cover has been created to promote a commercial product.

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