Apr 28

Multi-screen challenge for free-to-air platforms

If Pay TV operators make a great job of multi-screen TV, and deliver a unified and increasingly personalised service experience across all screens in the home, and if the CE vendors evolve their Connected TV offers into multi-screen Connected TV, with synchronisation between the widescreen TV and tablets, as expected, where will that leave free-to-air platforms if they do not provide some form of unified multi-screen in-home offer? Is there a chance they will start to look like poor relations compared to the Pay TV services?

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