Daily Archive: April 4, 2011

Apr 04

Asia Pacific Media Educator- Call for Papers

Tweet Theme: ‘Glocalising’ approaches to journalism education and training Race and religion. Gender discrimination. Poverty. Economic disparities. Class struggles. What we knew and how we understood these global issues during the pre- internet days were what the international news agencies reported. Journalism students and educators in developing countries essentially saw the world through the eyes …

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Apr 04

Mobile marketing in Phl poised for record growth

Tweet Mobile marketing in the Philippines is expected to grow faster than Internet and traditional marketing and expand to between two and three percent of the country’s total advertising spend in the next three to five years. This projection came from the Mobile Marketing Association (MMA) Asia Pacific, citing statistics showing that the country’s volume …

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Apr 04

Playing the media game, profitably

Tweet Good old cable operators, cable networks, satellite television and new interactive media make the best margins in the media and entertainment business. The worst are publishing, TV broadcasting and music industries. And, having a media conglomerate is absolutely the wrong way to make money in this business. That, among other things, is what ‘Spotlight …

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Apr 04

Threat to ‘walled garden’

Tweet Mobile operators need to embrace changes in the Internet and content world if they want to hold their ground. Traditionally, the mobile services market is considered two-sided — on one side, the subscriber pays to the mobile operator for access and content and on the other side the operator pays a percentage of content …

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Apr 04

Go niche and get personal, marketers told

Tweet Marketers and advertisers must change their strategies to win a bigger audience among pay television viewers. M&C Saatchi Asia regional chief executive officer Chris Jaques said mass marketing is not the way to go anymore as customers are now becoming more niche. Read more: Go niche and get personal, marketers told http://www.btimes.com.my/Current_News/BTIMES/articles/ASPAY/Article/#ixzz1IWe9ojg0