Daily Archive: March 23, 2011

Mar 23

Indian DTH industry poised to grow double by 2013

Tweet The direct-to-home (DTH) industry in India, which currently has about 30 million subscribers and six players, is poised to grow to 60 million subscribers by the end of 2013, despite the fact that the industry faces several issues such as low ARPU (average revenue per user), high cost of acquisition of content and subscribers, …

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Mar 23

Industry makes first move to self-regulate- Australia

Tweet The online advertising industry moves to self regulate in an unprecedented collaboration to launch correct online standards for the tracking and serving of behaviourially-targeted ads. Consumers will still receive online advertising, yet they now have the option to opt-out or turn off targeted ads on some websites, including Yahoo!7, Google, Sensis and Fairfax who …

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Mar 23

China: Cable TV networks to go digital

Tweet China aims to digitalize all of its cable television networks above the county level by 2015, stepping up the pace to advance the convergence of cable television, telecommunications, and the Internet, said a government official. The country’s cable TV subscribers reached 187 million by the end of last year, of which digital TV users …

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Mar 23

DirecTV to Insert Ads Into DVRs

Tweet COSTA MESA, Calif. — NDS, the leading provider of technology solutions for digital pay-TV, today announced that it is working with DIRECTV, America’s number one satellite television provider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its NDS Dynamic suite of advanced …

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Mar 23

Massive expansion for euronews in Asia

Tweet euronews and Thailand Cable TV Association (TCTA) announced today the signing of a major distribution agreement. From now, the 500 cable operator members of TCTA can offer euronews to all their subscribers. In the next weeks, 3.5 million Thai homes will be able to access to the independent news channel in English. Operators will …

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