Daily Archive: September 27, 2010

Sep 27

Health TV advertising key to growth

Tweet The annual auction of prime-time advertising slots at China Central Television (CCTV) seems to be a weather vane for the country’s economic situation. Thousands of entrepreneurs and advertisers swarmed to Beijing to witness the broadcast giant’s launch of a marketing campaign last Monday which will culminate on an auction day on Nov 8. He …

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Sep 27

It’s up to media freelancers to take the next big step

Tweet The Media Development Authority (MDA) has given its backing to freelancers in the media industry to form a support group to champion their rights. Such a grouping – be it a trade union, society or association – would represent a first of sorts within the creative industry, an emerging sector that lacks the tradition …

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